Rory Sutherland was part of one of the most legendary ad agencies in the world (Ogilvy) and shared the truth of what he has seen work best in advertising. The truth is that most of it is totally unexpected and counterintuitive. It was always the craziest, boldest, most unique things that outperformed the "tried and true" methods. This book will help your marketing get out of the incremental rut and on track with bolder ideas.
It says how long ago something was said, so you can tell last month
from 2014 without doing the arithmetic. Full and green is recent; it
drains and cools as the date gets older, and empties completely at about
6 years.
5d5 days ago
8mo8 months ago
2yr2 years ago
4yr4 years ago
9yr9 years ago
A striped bar means the date itself is an estimate — the source did
not carry an exact one. An entry with no date at all gets no bar.