Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Recommended by 2 people on the record.
If I were teaching a course in decision-making and had to assign one book, it would be this one.
on smallpotatoes.paulbloom.net · 8 Apr 2024
Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Rory Sutherland is the Vice Chairman of advertising giant Ogilvy; he describes his “attractively vague job title” as allowing him the freedom to create a behavioral science practice within the ad agency. This looks intriguing.
on ritholtz.com · 28 May 2019