I can't remember when exactly I started looking into David Ogilvy – or where I got this book, probably from a secondhand bookstore somewhere – but once I started reading it I couldn't put it down. Ogilvy had such a great personality. Very spirited, opinionated guy with a great sense of occasion.
It says how long ago something was said, so you can tell last month
from 2014 without doing the arithmetic. Full and green is recent; it
drains and cools as the date gets older, and empties completely at about
6 years.
5d5 days ago
8mo8 months ago
2yr2 years ago
4yr4 years ago
9yr9 years ago
A striped bar means the date itself is an estimate — the source did
not carry an exact one. An entry with no date at all gets no bar.