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Creative Selection: Inside Apple's Design Process

Ken Kocienda

Recommended by 1 person on the record.

The bar next to each date shows how long ago it was said: 6d is days, 4yr is years.

Jason Evanish recommends it affiliate
I've never read a book before that captures the journey of going from meh to amazing when building a product. This book does it. Part Apple / Steve Jobs pron, part memoir, and part product insights, this book is a great read on how the iPhone came to be and how they solved really hard problems. For anyone that remarks "Apple isn't what it used to be," this book helps you see what made the difference then.

on jasonevanish.com · 28 Oct 2020

This book on rcmnd →

That little bar

It says how long ago something was said, so you can tell last month from 2014 without doing the arithmetic. Full and green is recent; it drains and cools as the date gets older, and empties completely at about 6 years.

A striped bar means the date itself is an estimate — the source did not carry an exact one. An entry with no date at all gets no bar.