Crossing the Chasm

The classic technology marketing book. Moore was the first to evaluate the role of early adopters.

on bringthedonuts.com · 7 Jan 20268mo

If you are in an industry where your current market is early adopters and you're dreaming of reaching mainstream users, this book is a must read. Moore lays out the process of establishing your beachhead and building a complete product solution that meets the needs of the early majority, which is very different than your visionary, early adopters. Of particular note is that the author worked at Regis McKenna, the famed PR firm that helped Apple cross the chasm in the late 70s to early 80s.

on jasonevanish.com · 28 Oct 20206yr