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Books

Obviously Awesome

April Dunford · 2019

Recommended by 2 people on the record.

The bar next to each date shows how long ago it was said: 6d is days, 4yr is years.

Jason Evanish liked it affiliate
Simple, practical, useful. This book is a quick read that covers modern positioning and how to do it. Unlike all the theoretical books out there, this is a VC who lived a life as a marketer (all the way up to CMO/VP) doing this and then worked with more entrepreneurs. This hands on experience leads to a system that is easy to understand and apply. I'm now trying to apply it so this score will rise or fall based on the results we have.

on jasonevanish.com · 28 Oct 2020

This book on rcmnd →

That little bar

It says how long ago something was said, so you can tell last month from 2014 without doing the arithmetic. Full and green is recent; it drains and cools as the date gets older, and empties completely at about 6 years.

A striped bar means the date itself is an estimate — the source did not carry an exact one. An entry with no date at all gets no bar.