Positioning
Recommended by 2 people on the record.
I I really loved Al Ries's and Jack Trout's um book on positioning. Uh it it's a really wonderful book about how people see It's It's a book about marketing strategy um more than that, actually. It's just It's a book about strategy. And and how people see the world and how people see products and how you present products and how you how how you see your own strategies.
on a podcast · 23 Sep 2026 · Report
The classic marketing book, one of the first to specifically address positioning your product in a consumer’s mind.
on bringthedonuts.com · 7 Jan 2026 · Report