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Positioning: The Battle for Your Mind

Ries & Trout

Recommended by 1 person on the record.

The bar next to each date shows how long ago it was said: 6d is days, 4yr is years.

Jason Evanish liked it affiliate
This is a true marketing classic. Written originally in the '70s, this book has aged very well by explaining the most important part of your marketing plan: How you position your company and products. This book is filled with great examples that are easy to follow and understand. It all boils down to one thing: Be #1 at something.

on jasonevanish.com · 28 Oct 2020

This book on rcmnd →

That little bar

It says how long ago something was said, so you can tell last month from 2014 without doing the arithmetic. Full and green is recent; it drains and cools as the date gets older, and empties completely at about 6 years.

A striped bar means the date itself is an estimate — the source did not carry an exact one. An entry with no date at all gets no bar.