Switch
Recommended by 2 people on the record.
If you aren't familiar with the concept of the Elephant and the Rider, go read the Happiness Hypothesis (see the Psychology and Behavioral Economics section above). After that, read Switch as it shows how to apply those motivating factors to both inspiring your team and marketing to your customers. Just like Made to Stick, it's actionable, easy to read and only as long as it needs to be.
on jasonevanish.com · 28 Oct 2020
Great great great great GREAT psychology book about real ways to make change last - both personal and organizational. So many powerful insights, based on fact not theory. Inspiring counterintuitive stories of huge organizational change against all odds. Highly recommended for everyone.
on sive.rs · 10 May 2010