If you want to learn the art and science of copywriting, then this is the book for you. An expert copywriter for decades, Caples breaks down in detail what makes a great ad versus a failing one. It's loaded with examples and the kind of insights only a veteran can provide. You do need to provide a little imagination as he focuses on mail in based advertising in magazines, which isn't common today. But really, how different is that from downloading free whitepapers today?
It says how long ago something was said, so you can tell last month
from 2014 without doing the arithmetic. Full and green is recent; it
drains and cools as the date gets older, and empties completely at about
6 years.
5d5 days ago
8mo8 months ago
2yr2 years ago
4yr4 years ago
9yr9 years ago
A striped bar means the date itself is an estimate — the source did
not carry an exact one. An entry with no date at all gets no bar.