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The Challenger Sale: Taking Control of the Customer Conversatio

Dixon & Adamson

Recommended by 1 person on the record.

The bar next to each date shows how long ago it was said: 6d is days, 4yr is years.

Jason Evanish liked it affiliate
What do you do if someone doesn't immediately see how your product will solve their problems? Do you give up? No. With the Challenger Sale, you can see how you can help customers understand why they need what you do.

on jasonevanish.com · 28 Oct 2020

This book on rcmnd →

That little bar

It says how long ago something was said, so you can tell last month from 2014 without doing the arithmetic. Full and green is recent; it drains and cools as the date gets older, and empties completely at about 6 years.

A striped bar means the date itself is an estimate — the source did not carry an exact one. An entry with no date at all gets no bar.