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Yes! 50 Scientifically Proven Ways to Be Persuasive

Goldstein, Martin and Cialdini

Recommended by 1 person on the record.

The bar next to each date shows how long ago it was said: 6d is days, 4yr is years.

Jason Evanish liked it affiliate
Behaviorial Economics is the secret weapon of many marketing and sales tactics. If you just want a collection of rules you can quickly apply, this book is a great place to find them.

on jasonevanish.com · 28 Oct 2020

This book on rcmnd →

That little bar

It says how long ago something was said, so you can tell last month from 2014 without doing the arithmetic. Full and green is recent; it drains and cools as the date gets older, and empties completely at about 6 years.

A striped bar means the date itself is an estimate — the source did not carry an exact one. An entry with no date at all gets no bar.