Jason Cohen
Founder of WP Engine and Smart Bear; writes A Smart Bear, long essays on strategy, pricing and startups.
Deploy Empathy by Michele Hanson
Deploy Empathy by Michele Hanson (2021)—how to find and talk with customers with a mindset that unlocks what you actually need from them.
on longform.asmartbear.com · 22 Dec 2024 · Report
Talking to Humans by Giff Constable
This is a direct quote from Giff Constable’s excellent book Talking to Humans. It’s only 80 pages; I highly recommend it.
on longform.asmartbear.com · 22 Dec 2024 · Report
The Mom Test by Rob Fitzpatrick
The Mom Test by Rob Fitzpatrick (2013)—probably the single best book on this topic, and compatible with all the articles on this site.
on longform.asmartbear.com · 22 Dec 2024 · Report
Traction by Gabriel Weinberg and Justin Mares
Traction by Gabriel Weinberg (founder of DuckDuckGo and others) and Justin Mares (2015)—an under-appreciated book on how to get initial sales (or conversations).
on longform.asmartbear.com · 22 Dec 2024 · Report
Continuous Discovery Habits by Teresa Torres
Comprehensive advice from Teresa Torres, also the author of the fantastic book Continuous Discovery Habits that also explains what to do with the information you get from interviews.
on longform.asmartbear.com · 17 Sep 2022 · Report
Freakonomics by Steven Levitt and Stephen Dubner
I first noticed the problem when I read Freakonomics. It’s another great book on sociology, written by a science-minded journalist (Stephen Dubner) and a story-minded economist (Steven Levitt), with nice stories and backed by convincing data.
on longform.asmartbear.com · 6 Feb 2008 · Report
Everything Jason Cohen recommends — not just books — on rcmnd →