Dan Ariely
Behavioral economist at Duke University; author of Predictably Irrational.
Influence by Robert Cialdini
I loved how he even managed to apply his principles to the Watergate scandal.
on fivebooks.com · 27 Aug 2016 · Report
Mindless Eating by Brian Wansink
This is one of my favourite books. He takes many of these findings about decision-making and shows how they work in the domain of food.
on fivebooks.com · 27 Aug 2016 · Report
Nudge by Cass Sunstein & Richard Thaler
Nudge is also a very important book. One of the reasons Nudge is so important is because it's taking these ideas and applying them to the policy domain.
on fivebooks.com · 27 Aug 2016 · Report
The Invisible Gorilla by Christopher Chabris and Daniel Simons
These are the guys who did one of the most important pieces of research in social science, which is to show how little we actually see in the world around us.
on fivebooks.com · 27 Aug 2016 · Report
The Person and the Situation by Lee Ross and Richard E. Nisbett
This is an oldie but a goodie. It's a book that shows how when we make decisions, we think personality plays a big role.
on fivebooks.com · 27 Aug 2016 · Report
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